Deckers Outdoor Corporation
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General
We are a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories
developed for both everyday casual lifestyle use and high-performance activities. We market our products primarily
under three proprietary brands: HOKA, UGG, and Teva.
Our brands compete across the fashion and casual lifestyle, performance, running, and outdoor markets. We
believe our products are distinctive and appeal to a broad demographic. Our brands sell our products through
quality domestic and international retailers and international distributors in our wholesale channel, and directly to
global consumers through our Direct-to-Consumer (DTC) channel, which is comprised of an e‑commerce and retail
store presence. We seek to differentiate our brands and products by offering diverse lines that emphasize fashion,
performance, authenticity, functionality, quality, and comfort, and products tailored to a variety of activities, seasons,
and demographic groups. Independent third-party contractors manufacture all of our products (independent
manufacturers).
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Financial statements
data from SEC XBRL filings. Values are as-reported; restatements supersede originals. Values reported in .
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The following discussion of our financial condition and results of operations should be read together with our
condensed consolidated financial statements and the related notes included in Part I, Item 1, “Financial
Statements,” within this Quarterly Report, and the audited consolidated financial statements included in Part II, Item
8, “Financial Statements and Supplementary Data,” of our 2026 Annual Report, filed with the SEC on May 22, 2026,
which is available free of charge on the SEC’s website at www.sec.gov and our website at ir.deckers.com.
Certain statements made in this section constitute “forward-looking statements,” which are subject to numerous
risks and uncertainties. Our actual results of operations may differ materially from those expressed or implied by
these forward-looking statements as a result of many factors, including those set forth in the section titled
“Cautionary Note Regarding Forward-Looking Statements” and Part II, Item 1A, “Risk Factors,” within this Quarterly
Report.
Overview
We are a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories
developed for both everyday casual lifestyle use and high-performance activities. We market our products primarily
under three proprietary brands: HOKA, UGG, and Teva.
Our brands compete across the fashion and casual lifestyle, performance, running, and outdoor markets. We
believe our products are distinctive and appeal to a broad demographic. Our brands sell our products through
quality domestic and international retailers and international distributors in our wholesale channel, and directly to
global consumers through our DTC channel, which is comprised of an e-commerce and retail store presence. We
seek to differentiate our brands and products by offering diverse lines that emphasize fashion, performance,
authenticity, functionality, quality, and comfort, and products tailored to a variety of activities, seasons, and
demographic groups.
Financial Highlights
Consolidated financial performance highlights for the three months ended June 30, 2026, compared to the prior
period, were as follows:
•Net sales increased 5.7% to $1,019,531.
◦Brand
▪HOKA brand net sales increased 7.7% to $703,538.
▪UGG brand net sales increased 4.9% to $278,049.
▪Other brands net sales decreased 18.1% to $37,944.
◦Channel
▪Wholesale channel net sales increased 2.2% to $666,714.
▪DTC channel net sales increased 13.0% to $352,817.
◦Geography
▪Domestic net sales increased 3.2% to $517,428.
▪International net sales increased 8.4% to $502,103.
•Gross margin increased 60 basis points to 56.4%.
•SG&A expenses increased 12.7% to $419,862.
•Income from operations decreased 6.0% to $155,301.
•Income from operations as a percentage of net sales (operating margin) decreased 190 basis
points to 15.2%.
•Diluted earnings per share increased 1.1% to $0.94 per share.
Trends and Uncertainties Impacting our Business and Industry
Macroeconomic and Geopolitical Factors. We continue to be exposed to risks from evolving trade policies,
including existing and proposed tariffs, and other restrictions, affecting goods imported from certain regions where
we have a concentration of sourcing and manufacturing. There is significant uncertainty regarding the duration and
scope of current and proposed tariff regimes, as well as the amount and timing of receipt of refunds of previously
paid IEEPA tariffs. While we continue to pursue mitigation strategies, we do not expect these efforts to fully offset
the incremental impact of tariffs we expect to incur during the current fiscal year, excluding the impact of any
potential refunds of IEEPA tariffs.
We previously paid an aggregate gross amount of approximately $120,000 in IEEPA tariffs, for which we have
begun filing for refunds. The net effect that any tariff refunds may have on our condensed consolidated financial
statements may be less than the gross amount of IEEPA tariffs as a result of a number of factors, including
accommodations provided under cost-sharing arrangements with our independent manufacturers, income taxes
payable on refunds received, and other relevant factors. As of the date of this Quarterly Report, we have not
recognized any IEEPA tariff refunds or related interest in our condensed consolidated financial statements. If tariff
refunds are ultimately received or otherwise become realizable, such developments may affect our future results of
operations and cash flows and may be considered in connection with future business decisions. Refer to Part I, Item
1, Note 6, “Commitments and Contingencies,” within this Quarterly Report for further information on the IEEPA tariff
refunds.
Other Factors. Our business and industry are subject to several additional important trends and uncertainties,
which have not materially changed from those described in our 2026 Annual Report. Refer to Part II, Item 7,
“Management’s Discussion and Analysis of Financial Condition and Results of Operations,” of our 2026 Annual
Report for further discussion. Refer to Part I, Item 1A, “Risk Factors,” of our 2026 Annual Report for detailed
information on the risks and uncertainties that may cause our actual results to differ materially from our
expectations.
Reportable Operating Segments Overview
As of June 30, 2026, our three reportable operating segments include the worldwide operations of the HOKA brand,
UGG brand, and Other brands.
HOKA Brand. The HOKA brand is an authentic premium line of year-round performance footwear, which offers
enhanced cushioning and inherent stability with minimal weight. Originally designed for ultra-runners, the brand now
appeals to world champions, tastemakers, and everyday athletes. Expansion into additional product categories,
elevated marketing campaigns, and investments in brand experiences, coupled with strategic marketplace
presence; have fueled both domestic and international sales growth of the HOKA brand, which has quickly become
a leading brand within run and outdoor specialty wholesale accounts and is growing across its global marketplace.
The HOKA brand’s product line includes running, trail, hiking, fitness, and lifestyle footwear offerings, as well as
apparel and accessories.
UGG Brand. The UGG brand is one of the most iconic and recognized footwear brands in our industry, which
highlights our successful track record of building niche brands into lifestyle and fashion market leaders. Born on the
California coast to warm surfers after they caught and rode the waves, we create iconic products and experiences
that are made for people to feel comfort, softness, warmth, and confidence. With loyal consumers around the world,
innovative products, and elevated storytelling, the UGG brand has proven to be a highly resilient consumer-focused
line of premium footwear, apparel, and accessories that has driven both domestic and international sales growth
with year-round product offerings that appeal to a growing global audience and a broad demographic.
Other Brands. Other brands consist primarily of the Teva brand. The Teva brand’s products are built for a range of
outdoor pursuits and include a variety of footwear options, from classic sandals and shoes to boots.
The Other brands reportable operating segment includes financial results of brands for which standalone operations
have been phased out in the prior fiscal year as described in the section titled “Reportable Operating Segment
Overview,” in Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of
Operations,” of our 2026 Annual Report.
Use of Non-GAAP Financial Measures
We disclose supplemental financial measures calculated and presented in accordance with US GAAP; however,
throughout this Quarterly Report, including within our condensed consolidated financial statements, we provide
certain financial information on a non-GAAP basis (non-GAAP financial measures). We provide non-GAAP financial
measures and information that may assist investors in understanding our results of operations and assessing our
prospects for future performance, which primarily consist of certain constant currency measures and total segment-
level financial information.
We believe presenting certain financial and operating measures on a constant currency basis is important as it
excludes the impact of foreign currency exchange rate fluctuations that are not indicative of our core results of
operations and are largely outside of our control. We calculate our constant currency non-GAAP financial measures
for current period financial information, such as total net sales using the foreign currency exchange rates that were
in effect during the previous comparable period, excluding the effects of foreign currency exchange rate hedges and
remeasurements in the condensed consolidated financial statements. We also report comparable DTC sales on a
constant currency basis for DTC operations that were open throughout the current and prior reporting periods, and
we may adjust prior reporting periods to conform to current period accounting policies. The information presented
on a constant currency basis, as we present such information, may not necessarily be comparable to similarly titled
information presented by other companies, and may not be appropriate measures for comparing our performance
relative to other companies. Constant currency measures should not be considered in isolation, or as an alternative
to US dollar measures that reflect current period foreign currency exchange rates or to other financial or operating
measures presented in accordance with US GAAP.
We believe presenting certain segment-level operating measures, including total segment income from operations
and total segment SG&A expenses, is important because it allows for an evaluation of operating performance and
cost structure across brands. Our segment-level non-GAAP financial measures represent the results of operations
and expenses for our individual reportable operating segments and differ from our consolidated results because
they exclude certain unallocated enterprise and shared brand expenses. Our segment-level non-GAAP financial
measures should not be considered in isolation, or as an alternative to consolidated financial and operating
measures presented in accordance with US GAAP.
Seasonality
Refer to Note 1, “General,” of our condensed consolidated financial statements in Part I, Item 1 within this Quarterly
Report and to Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of
Operations,” of our 2026 Annual Report for further information regarding the impacts of seasonality on our business.
Results of Operations
Three Months Ended June 30, 2026, Compared to Three Months Ended June 30, 2025. Results of operations
were as follows:
Three Months Ended June 30, | |||||||||||
2026 | 2025 | Change | |||||||||
Amount | % (1) | Amount | % (1) | Amount | % | ||||||
Net sales | $1,019,531 | 100.0% | $964,538 | 100.0% | $54,993 | 5.7% | |||||
Cost of sales | 444,368 | 43.6 | 426,632 | 44.2 | (17,736) | (4.2) | |||||
Gross profit | 575,163 | 56.4 | 537,906 | 55.8 | 37,257 | 6.9 | |||||
Selling, general, and administrative expenses | 419,862 | 41.2 | 372,619 | 38.7 | (47,243) | (12.7) | |||||
Income from operations | 155,301 | 15.2 | 165,287 | 17.1 | (9,986) | (6.0) | |||||
Total other income, net | (13,749) | (1.3) | (17,779) | (1.9) | (4,030) | (22.7) | |||||
Income before income taxes | 169,050 | 16.6 | 183,066 | 19.0 | (14,016) | (7.7) | |||||
Income tax expense | |||||||||||
Next expected filings
- ~2026-10-30 10-Q expected by 2026-11-06 (in 75 days)
- ~2027-02-02 10-Q expected by 2027-02-09 (in 170 days)
- ~2027-05-21 10-K expected by 2027-05-25 (in 278 days)
- ~2027-07-29 10-Q expected by 2027-08-05 (in 347 days)
Predicted from historical filing cadence; not an SEC commitment.
Recent SEC filings
- 2026-07-30 10-Q Quarterly Report
- 2026-07-24 DEF 14A Proxy Statement
- 2026-07-23 8-K Earnings Release
- 2026-05-22 10-K Annual Report
- 2026-05-21 8-K Earnings Release; Financial Statements and Exhibits
- 2026-02-03 10-Q Quarterly Report
- 2026-01-29 8-K Earnings Release; Financial Statements and Exhibits
- 2025-10-31 10-Q Quarterly Report
- 2025-10-23 8-K Earnings Release; Financial Statements and Exhibits
- 2025-07-31 10-Q Quarterly Report
- 2025-07-24 8-K Earnings Release; Regulation FD Disclosure; Financial Statements and Exhibits
- 2025-05-23 10-K Annual Report
- 2025-05-22 8-K Earnings Release; Officer/Director Change; Regulation FD Disclosure; Financial Statements and Exhibits
- 2025-02-03 10-Q Quarterly Report
- 2025-01-30 8-K Earnings Release; Financial Statements and Exhibits