Samsung Announces Dec. 10 Release for 'Intelligent Eyewear' With Prices From $395

Samsung Electronics on Thursday put hard retail details behind its AI smart-glasses push, saying its new “Intelligent Eyewear” line will go on sale Dec. 10 in the United States and South Korea, with pre-orders opening immediately and U.S. prices starting at $395. In its announcement, Samsung said the glasses are “set for release in the U.S. and South Korea on Dec. 10 with pre-orders beginning today ...”

The launch covers 30 designs developed with eyewear brands Gentle Monster and Warby Parker. Samsung said the collection includes 16 Gentle Monster variations based on six frame styles and 14 Warby Parker variations based on three designs. Warby Parker will sell its models through its stores and online channels, while Gentle Monster will sell through its official online store. Samsung also said hands-on demos will be available at select Samsung retail locations starting Dec. 10. Both collections are launching in the U.S., and Gentle Monster’s line will also be sold in South Korea.

These are not full display headsets. Samsung is positioning them as audio-first intelligent eyewear: glasses with a camera, open-ear speakers, microphones and hands-free AI assistance, rather than lenses that project a full augmented-reality display. The glasses have Google Gemini built in and use a split-computing setup that pairs with a phone, with some processing handled by the connected handset. Samsung lists support for Galaxy phones running One UI 9.0 or later, Pixel 7 or later devices running Android 17 with the September 2026 update or later, and iPhone 13 or later models running iOS 26.6 or later. Bixby is also supported, but only when paired with Galaxy phones.

In the U.S., Warby Parker models start at $395, while Gentle Monster models range from $449 to $489. Samsung said the glasses include a 12-megapixel HDR camera for visual context, photos and video, along with a four-microphone array and touch and voice controls. Battery life is rated at up to nine hours on a charge, or up to 72 hours with the charging case. Warby Parker had already pointed to Thursday’s pre-order date in its Nov. 5 third-quarter earnings release filed with the Securities and Exchange Commission. Dave Gilboa, Warby Parker’s co-founder and co-CEO, said then: “One week from today, on November 12, we'll begin accepting pre-orders for our first Intelligent Eyewear collection and look forward to delivering customer orders during the holiday season.”

Samsung said it built in several privacy and safety measures for the camera-equipped glasses, a category that has drawn scrutiny from policymakers. The company said an external LED signals when the camera is active, while the wearer gets an inner light and sound notification. Samsung also said image capture is disabled if the LED is covered or not working properly. For AI features, Samsung said Gemini automatically redacts bystanders’ faces when responding to queries and that visuals collected by Gemini are not used for AI model training or ad targeting. Users must be 18 or older, with age verification required for activation and app downloads.

The announcement turns a 2026 teaser into a commercial launch. Google said in a May 19 blog post that audio smart glasses would arrive before display glasses, and Samsung previewed the category at Galaxy Unpacked on July 22. Thursday’s update adds what had been missing: a release date, real prices and named sales channels for a product that sits closer to camera-equipped smart glasses popularized by Meta and Ray-Ban than to expensive display-heavy devices such as Apple Vision Pro. It also lands in a market where privacy questions remain active; Sens. Ron Wyden and Edward Markey recently pressed Meta about smart-glasses data practices.