Tag: #advertising

FTC opens inquiry into whether platforms' ad-optimization tools help scam impersonation

FTC seeks public comment on whether platforms' ad-optimization and targeting tools help scammers impersonate businesses and government agencies.

#ftc, #advertising, #scams, #platforms

Conference Paper Finds Many Chatbots Promote Sponsored Options, Often Without Clear Disclosure

Conference paper testing 23 LLMs found many steered users to pricier sponsored options and frequently failed to disclose sponsorship.

#ai, #advertising, #chatbots, #consumerprotection

FTC and Eight States File Complaint Against Major Ad Agencies Over Alleged Brand‑Safety Collusion

FTC and eight states say WPP, Publicis and Dentsu colluded through industry groups to impose a 'brand safety' floor that cut ad revenue from sites.

#antitrust, #advertising, #ftc, #media