LeBron James and Nikola Jokić Plan New International Basketball League

NBA stars LeBron James and Nikola Jokić met in Saint-Tropez, France, on July 31, 2025, to discuss the formation of a new international basketball league. The initiative, led by James' business partner Maverick Carter, aims to raise $5 billion to establish a league featuring six men's and six women's teams. The proposed league would adopt a touring format, playing games in up to eight cities worldwide. Potential investors include the governments of Singapore and Saudi Arabia's Public Investment Fund (PIF), known for its involvement in various global sports ventures. Jokić's agent, Miško Ražnatović, a significant figure in European basketball, also participated in the discussions.

This ambitious project seeks to create a global platform that showcases top-tier talent in both men's and women's basketball, offering an alternative to existing leagues. The involvement of high-profile figures like James and Jokić, coupled with substantial financial backing from entities like the PIF, underscores the project's potential to significantly impact the international sports arena.

Background on Key Individuals and Entities

• LeBron James: An American professional basketball player widely regarded as one of the greatest in NBA history. Beyond his athletic achievements, James has been active in various business ventures and philanthropic efforts.

• Nikola Jokić: A Serbian professional basketball player and a prominent figure in the NBA, known for his versatile playing style and leadership on the court.

• Maverick Carter: LeBron James' longtime business partner and agent, Carter has been instrumental in managing James' business interests and has a history of successful ventures in sports and entertainment.

• Miško Ražnatović: A prominent European basketball agent with significant influence in the sport, representing numerous high-profile players and facilitating major deals within European and international basketball.

• Saudi Arabia's Public Investment Fund (PIF): A sovereign wealth fund known for its substantial investments in global sports, including the establishment of LIV Golf and the acquisition of Newcastle United in the English Premier League.

Potential Social and Economic Implications

The formation of a new international league could reshape the global basketball ecosystem, offering an alternative to existing leagues and potentially attracting top talent worldwide. The proposed $5 billion investment signifies a substantial economic commitment, potentially creating jobs, stimulating local economies in host cities, and generating significant revenue through broadcasting rights, sponsorships, and merchandise sales. A touring league playing in multiple international cities could foster cultural exchange and promote basketball's global appeal, enhancing international relations through sports diplomacy.

Historical Context and Precedents

While the concept of international basketball leagues is not new, the scale and financial backing of this proposed league are unprecedented. Previous attempts at establishing global leagues have faced challenges, including logistical complexities and competition with established national leagues. However, the involvement of high-profile figures like James and Jokić, along with substantial financial backing from entities like the PIF, could provide the necessary momentum to overcome these obstacles.

Potential Challenges and Considerations

Establishing a new international league would require navigating complex regulatory environments across multiple countries, including compliance with local sports authorities and international governing bodies. Attracting top-tier talent may be challenging, especially if players are under contract with existing leagues. Negotiating releases or dual commitments would be essential. The new league would need to differentiate itself from established leagues like the NBA and EuroLeague to attract fans, sponsors, and media rights deals.

Conclusion

The collaboration between LeBron James, Nikola Jokić, and Maverick Carter, supported by influential entities like Saudi Arabia's PIF, signals a bold step toward revolutionizing international basketball. While the initiative presents exciting opportunities for the sport's global growth, it also faces challenges such as navigating regulatory environments, securing player commitments, and differentiating itself from established leagues. The coming months will be crucial in determining the feasibility and potential success of this ambitious endeavor.