Fox Sports Taps Into Barstool Sports' Bold Brand to Capture Youth Audience

Fox Sports and Barstool Sports have announced a comprehensive partnership aimed at integrating Barstool's distinctive content and personalities into Fox's programming. This collaboration seeks to enhance Fox's appeal to a younger demographic by incorporating Barstool's bold and original voice into its multiplatform content strategy.

As part of the agreement, Barstool founder Dave Portnoy will become a regular contributor to Fox's "Big Noon Kickoff" college football pregame show. He will join host Rob Stone and analysts Brady Quinn, Matt Leinart, Mark Ingram, and Chris Fallica. Other Barstool personalities, including Dan "Big Cat" Katz, are also slated to make appearances on the show.

In addition to the pregame show, Barstool will produce a live two-hour weekday morning show on FS1, featuring various Barstool personalities and guest appearances from Fox Sports talent. The show is scheduled to air Monday through Friday, with the launch date to be announced later.

The partnership extends to college football and basketball coverage. The "Barstool College Football Show" will air on FS1 from 9:00 to 9:45 a.m. on Saturdays and stream across digital platforms, including Tubi. Barstool will also contribute to Fox's college basketball coverage, notably the College Basketball Crown postseason tournament.

Eric Shanks, CEO & Executive Producer of Fox Sports, expressed enthusiasm about the collaboration, stating, "Dave has built a one-of-a-kind brand that connects with a new generation of sports fans—authentic, bold, and original."

Dave Portnoy echoed this sentiment, saying, "Everybody at Barstool is super excited to partner with the Fox Sports family. In our two-decade history, we've never had the chance to work with so much talent and resources. We can't wait to collab and bring our voice to Fox Sports' airwaves."

This partnership marks Barstool's most prominent collaboration with a major network since its short-lived 2017 ESPN program, which was canceled after one episode due to internal and external criticism.

The collaboration signifies Fox Sports' strategic effort to attract a younger demographic by leveraging Barstool's authentic and bold content style. By integrating Barstool's content, Fox aims to enhance its programming and digital presence, positioning itself to compete more directly with networks like ESPN.

However, the partnership may attract scrutiny due to Barstool Sports' controversial reputation. Fox Sports will need to navigate potential public relations challenges and carefully coordinate the integration of Barstool personalities into established programming to maintain cohesion and appeal to a broad audience.

As of September 17, 2025, Fox Corporation's stock price is $57.47, with a slight decrease of 1.89% from the previous close. PENN Entertainment Inc, which previously owned a majority stake in Barstool Sports, has a stock price of $18.92, reflecting a 0.51% increase from the previous close.

This comprehensive partnership between Fox Sports and Barstool Sports represents a significant shift in sports media, aiming to blend traditional broadcasting with the dynamic, unfiltered style that has made Barstool a favorite among younger audiences.