On May 21, 2025, NFL legend Tom Brady and esteemed sportscaster Jim Gray announced the forthcoming opening of the Hall of Excellence, a sports and entertainment museum set to debut on June 20, 2025, at the Fontainebleau Las Vegas hotel. The museum aims to celebrate the relentless pursuit of greatness by showcasing a curated collection of memorabilia from Brady, Gray, and other notable figures across sports and entertainment.

The Hall of Excellence will feature an extensive array of artifacts, including Brady's seven Super Bowl rings and items from the Tom Brady Family Collection. Visitors can also expect to see Jackie Robinson's bat from 1947, symbolizing the breaking of baseball's color barrier; Michael Jordan's first pair of Air Jordans from 1984; Clint Eastwood's Academy Award for "Unforgiven" (1993); a golf ball used by Tiger Woods during his first Masters victory in 1997; Oprah Winfrey's Presidential Medal of Freedom awarded in 2013; and autographed memorabilia from U.S. Presidents dating back to Woodrow Wilson. Additional contributions come from legendary figures such as Magic Johnson, LeBron James, Roger Federer, and Michael Phelps.

Tom Brady emphasized the museum's mission, stating, "The Hall of Excellence is about more—it is about celebrating the relentless pursuit… . These moments, these legends, they… ."

Jim Gray highlighted the significance of the collection, noting, "The Hall of Excellence is the most… ."

The self-guided tour will be narrated by Academy Award-winner Morgan Freeman, with guest commentary from figures such as Oprah Winfrey, Marv Albert, and Snoop Dogg.

The Fontainebleau Las Vegas, a 67-story hotel-casino, officially opened its doors on December 13, 2023. The $3.7 billion project, initiated by Jeffrey Soffer, experienced numerous delays and changes in ownership since construction began in 2007. Soffer reacquired the project in 2021, completing it with the help of Koch Real Estate Investments. The Fontainebleau Las Vegas, boasting 3,644 rooms, employs over 7,000 workers and features 1,300 slot machines, 128 gambling tables, 36 bars, and restaurants, some with Miami roots. The property stands as the tallest occupiable building in Nevada, behind the Strat tower.

The establishment of the Hall of Excellence at the Fontainebleau Las Vegas signifies a fusion of sports, entertainment, and luxury hospitality. By housing artifacts from diverse fields, the museum underscores the interconnectedness of cultural icons and their collective impact on society. The inclusion of items from figures like Jackie Robinson and Oprah Winfrey highlights themes of breaking barriers and achieving excellence against the odds.

The museum is expected to attract a significant number of visitors, contributing to the local economy by increasing foot traffic to the Fontainebleau Las Vegas and surrounding businesses. The $35 admission fee, with discounts for seniors, youth, Nevada residents, and military members, makes the museum accessible to a broad audience.

While Las Vegas has a rich history of entertainment and sports events, the Hall of Excellence represents a unique endeavor to consolidate and celebrate achievements across these domains in a single venue. This initiative aligns with the city's ongoing efforts to diversify its attractions beyond gaming and nightlife.

By providing a comprehensive collection of memorabilia from various icons, the Hall of Excellence aims to serve as a beacon of inspiration, celebrating the relentless pursuit of greatness across multiple fields.