Breitling Partners with NFL as Official Luxury Timepiece Sponsor

Swiss luxury watchmaker Breitling has entered into a multi-year global partnership with the National Football League (NFL), becoming the league's first official timepiece partner. Announced on August 28, 2025, this collaboration introduces two exclusive NFL team-edition watch collections: the Chronomat Automatic GMT 40 and the Endurance Pro, each tailored for all 32 NFL teams.

The partnership was celebrated with a launch event in New York City's Meatpacking District, attended by Breitling CEO Georges Kern, NFL Commissioner Roger Goodell, and Breitling brand ambassador Austin Butler. The event featured a tailgate-style takeover, reflecting the spirit of both brands.

Georges Kern expressed enthusiasm about the collaboration, stating, "Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It's about the moments you share and the traditions you build over time. That's what we wanted to reflect in these watches. It's something you wear with pride and one day pass on, along with your love for the game."

Renie Anderson, Executive Vice President and Chief Revenue Officer for the NFL, highlighted the significance of the partnership: "This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand. We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league's biggest moments."

Chronomat Automatic GMT 40 NFL Team Editions

The Chronomat Automatic GMT 40 features a 40mm stainless-steel case, water-resistant up to 200 meters. Powered by the COSC-certified Caliber 32 with a 42-hour power reserve, each model showcases team colors and logos. The dial matches the team's primary color, while the GMT hand features the secondary color. The caseback is engraved with the team's logo, and the watch is presented on Breitling's signature rouleaux bracelet.

Endurance Pro NFL Team Editions

The Endurance Pro is constructed with a lightweight titanium case and features a colored pulsometer scale and a solar compass. It is equipped with the thermo-compensated SuperQuartz™ Caliber 82 for unmatched accuracy. Each watch displays the team's logo on the six o'clock subdial and the NFL shield engraved on the caseback. The watch comes on a black rubber strap, emphasizing its sporty design.

These timepieces are available worldwide at Breitling boutiques, authorized retailers, and online. The partnership aligns with the NFL's strategic move to enhance its global presence, especially in markets where luxury watches are highly valued. The NFL's international games in cities like São Paulo, Dublin, London, Berlin, and Madrid align with this strategy.

This collaboration between Breitling and the NFL represents a significant milestone in sports and luxury branding, offering fans a unique way to celebrate their teams while highlighting the global appeal of both entities.