Comcast Debuts 'World Soccer Ticket' for Xfinity Customers

On August 13, 2025, Comcast unveiled "World Soccer Ticket," a comprehensive video package designed exclusively for Xfinity customers. Priced at $85 per month, this offering provides access to over 1,500 matches from premier global leagues and tournaments, including the Premier League, UEFA Champions League, LaLiga, Liga MX, and the upcoming 2026 FIFA World Cup.

The package encompasses nearly 60 broadcast and cable channels, featuring both English and Spanish-language sports networks such as ABC, CBS, FOX, NBC, Telemundo, Univision, UniMás, ESPN, FS1, ESPN Deportes, FOX Deportes, Universo, and TUDN. Additionally, subscribers receive a premium subscription to Peacock, NBCUniversal's streaming service, which typically costs $10.99 per month.

To enhance the viewing experience, "World Soccer Ticket" offers advanced features including Multiview for watching multiple games simultaneously, select matches in 4K resolution, and the Sports Zone app for real-time stats, scores, and betting odds. Content is accessible through Xfinity’s X1 set-top box and the Xfinity Stream app, compatible with platforms like Apple TV, Roku, Fire TV, and mobile devices.

Javier Garcia, Senior Vice President of Sales & Marketing at Comcast Central Division, highlighted the package's user-friendly design: "This first-of-its-kind, custom-built package makes it easier than ever to watch your team score." Jon Gieselman, Chief Growth Officer for Connectivity & Platforms at Comcast, emphasized the consolidation of content: "We did the work for our customers and pulled together the most coveted leagues and tournaments... and put them in one place."

The launch of "World Soccer Ticket" aligns with Comcast's strategy to attract sports fans ahead of the 2026 FIFA World Cup, which will be co-hosted by the U.S., Canada, and Mexico. By offering a unified viewing experience, Comcast aims to address the fragmentation in sports broadcasting rights and enhance subscriber engagement among the growing demographic of soccer fans in the United States.

This initiative reflects a broader industry trend where media companies are enhancing their streaming platforms through major sports broadcasting deals. Live sports content remains a significant driver of viewership and advertising revenue, making it a focal point for media companies aiming to bolster their subscriber base in an increasingly competitive market.

For consumers, "World Soccer Ticket" offers a consolidated soccer viewing experience, potentially simplifying access to various leagues and tournaments. However, the $85 monthly price point may be a consideration for some, especially in the context of the current streaming landscape and the prevalence of cord-cutting.

In summary, Comcast's "World Soccer Ticket" represents a strategic move to capture the soccer audience ahead of the 2026 FIFA World Cup, exemplifying the evolving landscape of sports media consumption and the efforts by companies to meet the demands of modern viewers.