Meta Unveils AI-Powered Ray-Ban Display Smart Glasses with Integrated AR

At its annual Connect conference on September 18, 2025, Meta Platforms unveiled the Meta Ray-Ban Display, a new category of AI-powered smart glasses featuring an integrated, high-resolution, full-color display within the right lens. This innovation allows users to access real-time information—such as messages, navigation prompts, and live translations—while maintaining an unobstructed view of their environment.

Priced at $799, the Meta Ray-Ban Display is set to launch in the United States on September 30, 2025, with plans for expansion to Canada, France, Italy, and the United Kingdom in early 2026. The glasses are controlled via the Meta Neural Band, a wrist-worn device that uses surface electromyography (sEMG) to interpret subtle hand and finger movements, allowing for intuitive, touch-free interaction. The glasses come in two colors—Black and Sand—and feature Transitions® lenses suitable for both indoor and outdoor use. They offer up to six hours of mixed-use battery life, with up to 30 hours available through the portable charging case.

Meta's foray into wearable technology began with the Ray-Ban Meta smart glasses, developed in partnership with EssilorLuxottica. These initial models focused on audio capabilities and hands-free photo and video capture. The introduction of the Meta Ray-Ban Display marks a significant advancement, integrating augmented reality features directly into everyday eyewear.

The wearable technology market is rapidly evolving, with several key players introducing new products. Amazon is scheduled to host its Devices & Services event on September 30, 2025, where updates to its Echo Frames smart glasses are anticipated. Oakley introduced the Oakley Meta Vanguard, smart glasses designed for athletes, featuring a centered camera and enhanced video stabilization.

The integration of augmented reality into everyday eyewear has profound implications. Features like real-time translations can bridge language barriers, fostering better communication in diverse settings. However, the ability to discreetly capture photos and videos raises questions about consent and surveillance. Additionally, constant access to digital information may contribute to information fatigue and impact mental well-being.

In the official announcement, Meta stated:

"Meta Ray-Ban Display opens up a new category, anchored on the value of a powerful, contextual display."

The Meta Ray-Ban Display represents a significant leap in wearable technology, blending augmented reality with everyday eyewear to enhance user interaction with digital content. As the market for smart glasses evolves, Meta's latest offering positions the company at the forefront of this technological frontier.