Comcast Launches 'World Soccer Ticket' with 1,500 Matches for Xfinity Customers

On August 13, 2025, Comcast unveiled "World Soccer Ticket," a comprehensive video package designed exclusively for Xfinity customers. Priced at $85 per month, this offering provides access to over 1,500 matches from premier global soccer leagues and tournaments, including the Premier League, UEFA Champions League, Major League Soccer (MLS), LaLiga, Liga MX, and the upcoming 2026 FIFA World Cup. source

The "World Soccer Ticket" package includes nearly 60 broadcast, cable news, and sports channels, along with a premium subscription to NBCUniversal's Peacock streaming service. Subscribers can enjoy features such as 4K resolution for select matches, Multiview capability to watch multiple games simultaneously, and the Sports Zone app for real-time stats and scores. The package is accessible through Xfinity's X1 set-top box and the Xfinity Stream app on supported platforms like Apple TV, Fire TV, and Roku. source

Javier Garcia, Senior Vice President of Sales & Marketing for Comcast's Central Division, highlighted the package's appeal:

"Comcast is delivering an exceptional experience for soccer fans across the country with World Soccer Ticket. With access to over 1,500 matches around the world, this first-of-its-kind, custom-built package makes it easier than ever to watch your team score." source

Jon Gieselman, Chief Growth Officer for Connectivity & Platforms at Comcast, emphasized the convenience for customers:

"We did the work for our customers and pulled together the most coveted leagues and tournaments... and put them in one place. We added some magic to the experience with innovations like Multiview, 4K, and Sports Zone all easily accessible with one simple click or voice command." source

This initiative aligns with a broader industry trend where media companies are enhancing their streaming platforms through major sports broadcasting deals. By offering a tailored package that consolidates extensive soccer content with advanced viewing features, Comcast aims to meet the growing demand for specialized sports programming, positioning itself strategically in the competitive media landscape ahead of a major global sporting event.

Following the announcement, Comcast's stock experienced a 2.62% surge, with a trading volume of $970 million, indicating positive investor response to the new offering. source

The launch of "World Soccer Ticket" underscores the significance of live sports content in the evolving media landscape. As traditional TV revenue faces challenges from cord-cutting, live sports remain a key driver of viewership and advertising demand. Comcast's strategy reflects an effort to leverage this demand by bundling live sports with streaming services, thereby enhancing subscriber retention and growth.

Comcast Corporation is a global media and technology company headquartered in Philadelphia, Pennsylvania. It operates through various segments, including Cable Communications, NBCUniversal, and Sky. Comcast's Xfinity brand offers cable television, internet, and telephone services to residential and business customers.

The 2026 FIFA World Cup is set to be jointly hosted by the United States, Canada, and Mexico, marking the first time the tournament will be hosted by three nations. The event will feature an expanded format with 48 teams, up from the traditional 32, and is expected to draw significant global attention and viewership.

By offering a tailored package that consolidates extensive soccer content with advanced viewing features, Comcast aims to meet the growing demand for specialized sports programming, positioning itself strategically in the competitive media landscape ahead of a major global sporting event.