Insta360 Launches the X4 Air: A Lightweight 8K 360-Degree Action Camera for Content Creators

Insta360 has unveiled the X4 Air, an ultralight 8K 360-degree action camera designed to offer high-resolution immersive content creation in a highly portable form. Weighing just 165 grams, the X4 Air is tailored for creators seeking to capture expansive footage without the bulk of traditional equipment.

The X4 Air is equipped with dual 1/1.8-inch sensors, enabling the capture of sharp, vibrant 8K video at 30 frames per second and 29-megapixel still images. The camera offers multiple shooting modes, including Active HDR, InstaFrame, timelapse, and loop recording, providing versatility for different creative scenarios. With a waterproof rating up to 15 meters (49 feet), the X4 Air is built to withstand various environmental conditions, making it suitable for underwater adventures. Incorporating FlowState stabilization and 360° Horizon Lock, the camera delivers smooth footage, even during dynamic activities. Additionally, the X4 Air features user-replaceable lenses with an ultra-hard optical coating, doubling drop resistance compared to previous models.

The X4 Air is available in Graphite Black and Arctic White color options. Pricing starts at $399.99 for the Standard Bundle and $439.99 for the Starter Bundle, which includes additional accessories. Both bundles come with a complimentary one-year Insta360+ subscription.

Founded in 2015, Insta360 has established itself as a leader in 360-degree camera technology. The company's X Series has set benchmarks in immersive imaging, combining intuitive design with powerful software to make 360 storytelling accessible to a broad audience. The X4 Air continues this legacy by offering advanced features in a compact, travel-friendly design.

The action camera market is highly competitive, with key players like GoPro and DJI offering advanced models. For instance, the DJI Osmo 360 is noted for its 8K/50p video capabilities and compatibility within the DJI ecosystem. However, it lacks some features like superior microphone quality and lens durability found in Insta360's offerings.

As of October 29, 2025, GoPro Inc. (GPRO) is trading at $1.97, reflecting a slight decrease from the previous close. Sony Group Corporation (SONY), another competitor in the imaging sector, is trading at $28.17, also showing a minor decline.

The introduction of the X4 Air democratizes high-quality 360-degree content creation, enabling a broader range of users to produce immersive media. This accessibility can enhance storytelling across various fields, including travel, sports, and journalism, by providing audiences with more engaging and comprehensive perspectives.

In summary, the Insta360 X4 Air represents a significant advancement in the action camera market, offering high-end features in a lightweight, user-friendly package. Its release is poised to impact content creation practices and consumer expectations in the realm of immersive media.