On April 6, 2025, French shipping giant CMA CGM announced a €100 million, five-year partnership with artificial intelligence startup Mistral AI. This collaboration aims to enhance customer service in shipping and logistics and improve fact-checking processes within CMA CGM's French media assets, including BFM TV.

The partnership is part of CMA CGM's broader AI investment strategy, bringing its total AI-related spending to €500 million. CEO Rodolphe Saadé anticipates that the implementation of these AI-driven improvements—such as reducing response times for over one million weekly customer emails—will occur within 6 to 12 months.

CMA CGM is the world's third-largest container shipping company, operating a fleet of approximately 620 vessels and serving more than 420 ports globally. In 2023, the company transported a total of 21.8 million TEU (twenty-foot equivalent unit) containers. The company has been actively investing in AI technologies to enhance its operations. In July 2024, CMA CGM announced a strategic partnership with Google to deploy AI across all shipping, logistics, and media activities. This collaboration aimed to revolutionize shipping by enhancing efficiency, responsiveness, and adaptability to market fluctuations and disruptions.

Mistral AI is a French artificial intelligence startup founded in 2023. The company has rapidly gained recognition for its innovative AI solutions and has secured partnerships with leading French companies, including car manufacturer Stellantis. In February 2025, Mistral AI was highlighted by President Emmanuel Macron as a European champion in AI, positioning it as a competitor to American giants like OpenAI. The company anticipates a tenfold increase in sales between December 2024 and December 2025.

This partnership underscores France's commitment to fostering innovation in AI, positioning French companies as leaders in the global AI landscape. It also serves as a strategic move to counter the rise of low-cost Chinese AI models that are challenging Western firms. Mistral AI's anticipated tenfold increase in sales by the end of 2025 reflects the potential economic benefits of investing in AI technologies. This growth is likely to contribute positively to the French economy and job market.

CMA CGM's partnership with Mistral AI is part of a broader trend of the company investing in AI technologies. In July 2024, CMA CGM announced a $150 million alliance with Google to deploy AI across all shipping, logistics, and media activities. This collaboration aimed to revolutionize shipping by enhancing efficiency, responsiveness, and adaptability to market fluctuations and disruptions.

CMA CGM's partnership with Mistral AI marks a significant step in integrating artificial intelligence into shipping and media services. By investing heavily in AI, CMA CGM not only aims to enhance operational efficiency but also positions itself as a leader in technological innovation, showcasing French prowess in the global AI arena.