On May 5, 2025, during the World News Media Congress in Krakow, Poland, a coalition of global media organizations announced the "News Integrity in the Age of AI" initiative. This initiative calls upon artificial intelligence (AI) developers to collaborate in combating misinformation and upholding the integrity of fact-based news.

The coalition, comprising thousands of public and private media entities, introduced five core principles aimed at ensuring the responsible use of news content in generative AI systems. These principles emphasize obtaining authorization from content originators, ensuring clear attribution and accuracy in AI-generated materials, and maintaining transparency so that original news sources remain identifiable and accessible.

Prominent participants in the initiative include major media groups from Latin America, Asia-Pacific, and North America, such as Fox, Paramount, NBC Universal, and PBS. This collective response addresses growing concerns over AI misuse, particularly since the launch of OpenAI's ChatGPT.

Ladina Heimgartner, President of the World Association of News Publishers (WAN-IFRA) and CEO of Switzerland's Ringier Media, emphasized the importance of collaboration, stating, "Organizations and institutions that see truth and facts as the desirable core of a democracy and the foundation of an empowered society should now come together at one table to shape the next... ."

The initiative emerges amid escalating tensions between traditional media outlets and AI developers over content usage rights. The New York Times and other entities have initiated copyright lawsuits against OpenAI and Microsoft, alleging unauthorized use of journalistic content to train AI models. Conversely, some news organizations, such as the Associated Press, have entered into licensing agreements with AI firms.

The "News Integrity in the Age of AI" seeks to establish collaborative efforts to safeguard democratic values and public access to factual information in the digital age. By uniting global media organizations and setting clear principles, the coalition aims to ensure that AI technologies enhance rather than undermine the integrity of journalism.