Skechers to Be Acquired by 3G Capital in $9.4 Billion Deal

Skechers USA, Inc., the third-largest footwear brand in the United States, has agreed to be acquired by private equity firm 3G Capital in a deal valued at approximately $9.4 billion. The agreement, announced on May 5, 2025, offers Skechers shareholders $63 per share, representing a 28% premium over the company's previous stock price. This acquisition comes amid challenges from steep U.S. tariffs and unpredictable trade policies, which have significantly impacted Skechers' operations. The transaction is expected to close in the third quarter of 2025, pending regulatory approval.

Founded in 1992 by CEO Robert Greenberg, Skechers has grown into a global footwear and apparel company headquartered in Manhattan Beach, California. The company offers a diverse range of products, including lifestyle and performance footwear, apparel, and accessories for men, women, and children. In 2024, Skechers reported record annual sales of $8.97 billion, with approximately 5,300 retail stores worldwide.

3G Capital, a global investment firm known for its holdings in companies like Anheuser-Busch InBev and Kraft Heinz, plans to finance the acquisition with a mix of cash and debt funding secured from JPMorgan Chase Bank. Skechers' leadership, including CEO Robert Greenberg, is expected to remain in place, and the company's headquarters will stay in Manhattan Beach.

The acquisition occurs amid growing uncertainty over how U.S. President Donald Trump's tariffs on foreign goods will affect companies that manufacture products overseas, particularly in China. Skechers, which derives about 15% of its revenue from China and two-thirds from international sales overall, faces uncertainty due to the volatile trade environment; Trump recently raised tariffs on Chinese imports to 125%. The company has indicated it will adapt by exploring cost-sharing with vendors, optimizing sourcing, and adjusting prices.

The acquisition reflects 3G Capital's strategy to expand its portfolio in the consumer products sector. Skechers' leadership, including CEO Robert Greenberg, is expected to remain in place, and the company's headquarters will stay in Manhattan Beach. The deal is expected to close in the third quarter of 2025, pending regulatory approval.

Tags: #skechers, #3gcapital, #acquisition, #footwear, #trade

Sources

  1. Footwear brand Skechers to be taken private in $9 billion deal
  2. Skechers
  3. In a trade-war whirlwind, shoemaker Skechers is sold for $9 billion to become a private company
  4. 3G Capital to buy shoe brand Skechers in $9bn deal

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