Paramount Secures $7.7 Billion UFC Streaming Rights in Landmark Deal

In a landmark move that reshapes the sports broadcasting landscape, Paramount has secured exclusive U.S. media rights for the Ultimate Fighting Championship (UFC) through a seven-year, $7.7 billion agreement with TKO Group Holdings. This deal, announced on August 11, 2025, marks a significant shift from the traditional pay-per-view model, making UFC events accessible to Paramount+ subscribers at no additional cost.

Beginning in 2026, Paramount+ will stream all 13 numbered UFC events and 30 "Fight Nights" annually. Select marquee fights will also be simulcast on CBS, Paramount's broadcast network, enhancing the reach and visibility of UFC content. This strategic partnership follows closely on the heels of Paramount's recent $8 billion merger with Skydance Media, positioning the company as a formidable competitor in the streaming industry.

David Ellison, CEO of the newly formed Paramount Skydance Corporation, emphasized the value of this collaboration:

"I couldn’t be more excited to join forces with Dana, Ari, and Mark."

This sentiment underscores the mutual enthusiasm for the partnership and its potential to redefine sports media consumption.

The agreement signifies a departure from UFC's existing pay-per-view model, which required fans to purchase individual events, often at a premium price. By integrating UFC content into the Paramount+ subscription, the deal aims to provide broader access and affordability for fans. Dana White, UFC CEO, praised the expanded exposure and affordability, emphasizing the benefits for both fans and athletes.

This move aligns with a broader industry trend where streaming platforms are investing heavily in live sports content to attract and retain subscribers. Paramount's acquisition of UFC rights places it alongside other streaming giants like Netflix and Disney, both of which have secured major sports deals to enhance their content offerings.

The UFC, owned by TKO Group Holdings, hosts over 43 live events annually and boasts a substantial global audience, including approximately 100 million U.S. fans. The partnership with Paramount is expected to further expand UFC's reach and engagement, leveraging Paramount's extensive distribution network and streaming capabilities.

This agreement also reflects Paramount's strategic focus on enhancing its streaming platform, Paramount+, by integrating high-profile live sports content. By making premium UFC events available at no additional cost to subscribers, Paramount aims to drive engagement and subscriber growth, positioning itself competitively in the evolving media landscape.

In summary, the $7.7 billion deal between Paramount and TKO Group Holdings to secure exclusive U.S. media rights for the UFC marks a pivotal moment in sports media rights. It reflects broader industry trends and strategic realignments in the era of digital streaming, with significant implications for fan accessibility, the pay-per-view model, and the competitive dynamics of the streaming industry.