Women's Elite Sports Set to Surpass $2.35 Billion in Global Revenues by 2025

Global revenues in women's elite sports are projected to surpass $2.35 billion in 2025, marking a significant increase from $1.88 billion in 2024 and $981 million in 2023, according to a recent Deloitte report. This 240% growth over four years underscores the rapid commercial ascent of women's sports on the global stage.

The report highlights that commercial income—including sponsorships, partnerships, merchandising sales, and pre-season tour income—is expected to constitute the largest share of revenue at 54%, amounting to approximately $1.26 billion. Broadcast revenues are projected to contribute 25% ($590 million), while matchday revenues will account for the remaining 21% ($500 million).

Basketball is anticipated to become the leading revenue-generating women's sport globally, projected to generate $1.03 billion (44% of total revenue), surpassing soccer, which is expected to generate $820 million (35%). This shift is attributed to emerging star athletes, increased matchday attendance, higher merchandising sales, and expanded investment in facilities.

Jennifer Haskel, knowledge and insights lead in the Deloitte Sports Business Group, stated, "The growth of women's sport has continued to exceed expectations as various competitions, leagues, clubs, and athletes generate significant returns, despite limited resources."

The Unrivaled women's basketball league exemplifies this growth. Founded by WNBA stars Napheesa Collier and Breanna Stewart, the 3-on-3 league reached a $340 million valuation following a successful Series B funding round led by Bessemer Venture Partners. The league averaged 221,000 viewers during its first season broadcasts on TNT and truTV, and sold out all postseason games in Miami. Upgrades are underway at its Medley, Florida arena ahead of its second season, set to begin in January.

In soccer, the Women's Super League (WSL) chief executive, Nikki Doucet, hailed England's victory in Euro 2025 as a pivotal "ignition moment" for women's football. The win has boosted commercial interest in the sport, leading to new partnerships with major brands. The WSL is projected to generate £100 million in revenue by the 2025-26 season, triple the revenue before the Lionesses' success in Euro 2022.

The International Olympic Committee (IOC) has also taken steps to protect and promote women's sports. The IOC established a "Protection of the Female Category Working Group" to safeguard women's sports and explore ways to protect commercial opportunities.

Pete Giorgio, Deloitte Global Sports practice leader, commented, "We're witnessing a transformational movement in women's sports—what was once seen as potential is now a thriving, billion-dollar industry. With revenues expected to surpass the $2 billion mark this year, the conversation is no longer about proving value but about scaling for the future."

The projected growth in women's sports revenues has significant economic implications. Brands are increasingly seeking partnerships with women's sports teams and athletes, recognizing the value of associating with a rapidly growing market. The rise in viewership has led to more lucrative broadcasting deals, further boosting revenues. Increased fan engagement has resulted in higher sales of merchandise related to women's sports.

The current growth trajectory is unprecedented in women's sports. While men's sports have traditionally dominated in terms of revenue, the rapid increase in women's sports revenues indicates a narrowing gap and a shift towards greater equality in the sports industry.

The projected $2.35 billion revenue milestone in 2025 marks a pivotal moment for women's elite sports, highlighting their commercial viability and societal significance. Sustaining this momentum will require continued strategic investments and innovative approaches to fully realize the sector's potential.