Women's Elite Sports Revenues to Soar Past $2.35 Billion by 2025

Global revenues in women's elite sports are projected to surpass $2.35 billion in 2025, marking a 240% increase over four years, according to a recent Deloitte report. This significant growth underscores the escalating commercial appeal and investment in women's athletics.

The report indicates that commercial income, including sponsorships, partnerships, merchandising sales, and pre-season tour income, is expected to constitute 54% of the total revenue in 2025. Broadcast revenues are projected to contribute 25%, while matchday revenues will account for the remaining 21%.

Basketball is anticipated to become the leading revenue-generating women's sport globally, with projected revenues of $1.03 billion in 2025, representing 44% of the total. Soccer follows closely, expected to generate $820 million, accounting for 35% of the total revenue.

Geographically, North America is projected to lead the global growth, contributing 59% of the total revenue, approximately $1.39 billion. Europe follows with an 18% share, equating to around $420 million.

Jennifer Haskel, Knowledge and Insights Lead in the Deloitte Sports Business Group, emphasized the importance of strategic investment:

"In 2025 and beyond, the challenge will be for the sports' industry, brand partners, and investors to do things differently. This will allow them to better understand the opportunities in the market and to capitalize on the current growth trajectory of women's sports and create an ecosystem where women's sports can thrive."

Major global events are expected to contribute to the rising revenues. The Rugby Women's World Cup, scheduled from August 22 to September 27, 2025, in England, is anticipated to attract substantial viewership and sponsorship. Additionally, the FIFA Women's World Cup, set for 2027 in Brazil, is projected to generate significant revenues and further elevate the profile of women's soccer.

The substantial growth in women's elite sports revenues underscores a transformative period for the industry, reflecting broader societal shifts towards gender equality and the recognition of women's sports as commercially viable and culturally significant. This evolution not only provides increased opportunities for female athletes but also challenges traditional norms, inspiring new generations of fans and redefining the future of sports.