Comcast's "World Soccer Ticket" Package: A Game-Changer for Soccer Fans

In August 2025, Comcast introduced "World Soccer Ticket," a specialized video package for Xfinity customers, priced at $85 per month. This package offers access to over 1,500 live soccer matches from premier leagues and tournaments, including the Premier League, UEFA Champions League, Major League Soccer (MLS), La Liga, Liga MX, and the FIFA World Cup. Subscribers receive nearly 60 channels, a Peacock Premium subscription, an X1 device, and 300 hours of cloud DVR storage. Enhanced viewing features include 4K resolution for select matches, Multiview for simultaneous game viewing, and the Sports Zone app for real-time stats and scores. The package is accessible via the Xfinity Stream app on various platforms, such as Apple TV, Fire TV, Roku, and mobile devices. This initiative aims to attract soccer enthusiasts ahead of the 2026 FIFA World Cup, co-hosted by the U.S., Canada, and Mexico. (source)

Comcast Corporation, headquartered in Philadelphia, Pennsylvania, is a global media and technology company. Its Xfinity brand offers cable television, internet, telephone, and wireless services to residential customers in the United States. The X1 platform integrates live TV, on-demand content, and streaming apps into a unified interface, enhancing user experience with features like voice control and personalized recommendations.

The "World Soccer Ticket" package includes nearly 60 broadcast, cable news, and sports channels, along with a subscription to Peacock Premium, NBCUniversal's streaming service. Subscribers receive an X1 device and 300 hours of cloud DVR storage, allowing for extensive recording and playback options. Enhanced viewing features include 4K resolution for select matches, Multiview for watching multiple games simultaneously, and the Sports Zone app for real-time statistics, scores, and betting odds. The package is accessible via the Xfinity Stream app on various platforms, including Apple TV, Fire TV, Roku, and mobile devices. (source)

Jon Gieselman, Comcast's Chief Growth Officer for Connectivity & Platforms, stated, "Figuring out where to watch your favorite team or match is often a painful game of chance. Now, with World Soccer Ticket, there's no better way to watch the beautiful game than with Xfinity." (source)

The launch of the "World Soccer Ticket" aligns with Comcast's strategy to attract and retain subscribers by offering specialized content packages. By bundling live sports with its Xfinity services, Comcast aims to leverage the growing popularity of soccer in the U.S., especially with the upcoming 2026 FIFA World Cup. This move also positions Comcast competitively against other streaming services and cable providers by offering a comprehensive and immersive soccer viewing experience.

The introduction of this package comes at a time when media companies are increasingly focusing on live sports to drive subscriptions and viewer engagement. Live sports remain a significant draw for audiences, and by offering extensive soccer coverage, Comcast taps into a dedicated and growing fan base. Additionally, the inclusion of Peacock Premium adds value by providing access to a broader range of content beyond soccer, appealing to a wider audience.

By providing an exhaustive and immersive soccer viewing experience, Comcast's "World Soccer Ticket" represents a significant development in sports broadcasting, catering to the passionate soccer fan base and setting a precedent for future content packages.