Samsung deploys ChatGPT Enterprise and Codex to DX staff as part of broader AI training push

OpenAI said Sunday that Samsung Electronics is rolling out ChatGPT Enterprise and Codex to all Samsung Electronics employees in Korea and all Device eXperience, or DX, employees worldwide, in what the artificial intelligence company described as one of its largest enterprise deployments to date.

The scope matters. OpenAI did not say all Samsung employees worldwide are getting access, and it did not disclose an employee count. In a June 21 post titled “Samsung Electronics brings ChatGPT and Codex to employees,” OpenAI said Samsung plans to use the tools for both technical and non-technical work across software development, marketing, product development and manufacturing.

Samsung’s own announcement, published in Korean on June 11, shows the OpenAI rollout is part of a broader company program rather than an OpenAI-only shift. Samsung said its DX division would officially open external generative AI services to employees starting June 12. The approved services in that DX rollout include ChatGPT, Google’s Gemini Enterprise and Anthropic’s Claude.

That broader rollout followed a pilot and verification process involving about 2,500 employees, Samsung said. The company has framed the effort as part of a wider “AI Transformation,” or AX, push across the organization, combining access to outside AI tools with training and governance measures. According to Samsung newsroom materials published June 9 and June 11, the company is running an “AX Boot Camp” for about 50 senior executives in June and plans broader executive AI training for about 2,300 executives through Aug. 12, 2026. Samsung also said it aims to complete AI training for all employees by the end of 2026, while creating dedicated AI teams and putting security and governance controls in place.

The move marks a notable turn from Samsung’s more cautious stance three years ago. In 2023, the company temporarily banned employee use of public generative AI tools after internal source code and meeting notes were uploaded to ChatGPT, according to Bloomberg’s reporting at the time. The new deployment helps show how large companies are drawing a sharper line between consumer AI services and enterprise products designed for workplace use. OpenAI says on its enterprise privacy pages that inputs and outputs from ChatGPT Enterprise and its other enterprise offerings are not used to train OpenAI models by default, and that the products come with enterprise security and administrative controls.

That shift is significant beyond Samsung itself. As one of the world’s largest electronics and manufacturing companies, Samsung is a high-profile example of AI adoption moving deeper into industrial operations, not just software and office work. The company’s stated use cases span engineering and factory-related functions as well as business teams, while its multi-vendor approach suggests it wants approved tools under a governed framework rather than a single-platform overhaul.

Harrison Kim, general manager of OpenAI Korea, called it a milestone for the company. “This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate,” he said.

Even so, Samsung’s own timeline suggests the bigger story is organizational change. The company is pairing access to tools from OpenAI, Google and Anthropic with executive training, employee education and tighter controls, with the goal of finishing AI training for its entire workforce by the end of 2026.