On May 5, 2025, Mercedes-Benz unveiled the 2025 G 580 with EQ Technology in Los Angeles, introducing the first fully electric version of its iconic G-Class SUV. The event featured a performance by Travis Scott and attracted numerous celebrities, highlighting the cultural significance of this launch.

The 2025 G 580 seamlessly blends the G-Class's classic design and renowned off-road capabilities with cutting-edge electric performance. Equipped with a 116-kWh lithium-ion battery and four individually controlled electric motors, the vehicle delivers a combined output of 579 horsepower and 859 lb-ft of torque. This powertrain enables acceleration from 0 to 60 mph in approximately 4.6 seconds and offers an estimated range of around 240 miles per charge. (mbusa.com)

Mercedes-Benz, established in 1926, has long been synonymous with luxury, innovation, and performance in the automotive industry. The G-Class, introduced in 1979 as a military vehicle, has evolved into a luxury SUV while maintaining its rugged off-road capabilities. The transition to an electric model represents a significant milestone in its storied history.

The G 580 retains the iconic boxy design of its predecessors. Its electric powertrain, consisting of a 116-kWh battery and four electric motors, produces 579 horsepower and 859 lb-ft of torque, allowing for a 0 to 60 mph acceleration in approximately 4.6 seconds. The estimated range is around 240 miles per charge. (mbusa.com)

Innovative features such as G-Turn, which enables the vehicle to spin on the spot, and G-Steering, which reduces the turning circle on trails, enhance its maneuverability in challenging terrains. (caranddriver.com)

The G 580 is equipped with the latest Mercedes-Benz User Experience (MBUX) infotainment system, featuring a 12.3-inch driver display and a 12.3-inch central multimedia display with touch control. The G-ROAR sound experience emits a deep, bassy growl during acceleration, reminiscent of its gas-powered counterparts. (mbusa.com)

The Los Angeles event showcased the G 580's debut, featuring a performance by Travis Scott and attendance from various celebrities, highlighting the vehicle's cultural impact.

The G 580 is priced from £154,870 (approximately $192,000), with tested models reaching £180,860 (around $224,000). (ft.com) This positions the electric G-Class in the high-end luxury SUV market, appealing to affluent consumers seeking both luxury and sustainability.

The introduction of the electric G-Class places Mercedes-Benz in direct competition with other luxury automakers entering the electric SUV market, such as Tesla with its Model X and Rivian with the R1S. This move reflects the industry's broader shift towards electrification and the growing demand for luxury electric vehicles.

By electrifying the G-Class, Mercedes-Benz addresses increasing consumer demand for environmentally friendly vehicles. The G 580 offers zero CO₂ emissions, contributing to reduced environmental impact compared to its gasoline-powered predecessors.

The G-Class has long been a symbol of status and luxury. The transition to an electric model may influence perceptions of electric vehicles, demonstrating that sustainability and luxury can coexist, potentially encouraging broader adoption of electric vehicles among luxury consumers.

The unveiling of the 2025 Mercedes-Benz G 580 with EQ Technology signifies a pivotal moment in the automotive industry, blending the heritage of the G-Class with the future of electric mobility. This launch not only showcases Mercedes-Benz's commitment to innovation but also sets a new standard for luxury electric SUVs.