Google Set to Unveil Pixel 10 Series with New Tensor G5 Processor

Google has officially announced its annual "Made by Google" event, scheduled for August 20, 2025, in New York City. The tech giant is expected to unveil a suite of new devices, including the Pixel 10 smartphone series, Pixel Watch 4, and Pixel Buds 2a, marking a significant advancement in its hardware lineup.

This year's event is particularly noteworthy due to the anticipated debut of the Tensor G5 processor, Google's first chip manufactured by TSMC on a 3nm process. This strategic shift aims to enhance device performance and efficiency, positioning Google competitively against industry leaders like Apple and Samsung.

Pixel 10 Series

The Pixel 10 lineup is expected to consist of four models: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. All models will be powered by Google's new Tensor G5 processor, marking a significant shift as it's the company's first chip manufactured by TSMC on a 3nm process. This transition from Samsung's foundry is anticipated to enhance performance and energy efficiency.

Design and Display

• Pixel 10 and 10 Pro: Expected to retain the camera bar design introduced in the Pixel 9 series, with minor refinements and new color options such as Obsidian, Frost, Indigo, and Lemongrass.
• Pixel 10 Pro XL: Anticipated to feature a 6.8-inch QHD+ AMOLED display with a 1-120 Hz refresh rate and up to 3000 nits peak brightness.
• Pixel 10 Pro Fold: Rumored to have an 8-inch QHD+ Super Actua Flex OLED LTPO display with a 1-120 Hz refresh rate.

Camera System

• Pixel 10: May include a triple-camera system with a 50MP main sensor, 13MP ultra-wide lens, and a 10.8MP telephoto lens.
• Pixel 10 Pro and Pro XL: Expected to feature a 50MP main sensor, 48MP ultra-wide lens, and a 48MP telephoto lens with 5x optical zoom.

Pricing and Availability

• Pixel 10: Starting at $799.
• Pixel 10 Pro: Starting at $999.
• Pixel 10 Pro XL: Starting at $1,199.
• Pixel 10 Pro Fold: Starting at $1,799.

Pre-orders are expected to begin on August 20, with shipments likely by late August or early September.

Tensor G5 Processor

The Tensor G5 processor represents a significant milestone for Google, being the company's first chip manufactured by TSMC on a 3nm process. This transition from Samsung's foundry is anticipated to enhance performance and energy efficiency. The move to TSMC's advanced 3nm process is expected to deliver substantial improvements in both performance and power efficiency for the Pixel 10 series.

Pixel Watch 4

The Pixel Watch 4 is anticipated to debut in two sizes: 41mm and 45mm. Design enhancements may include thinner bezels, a larger screen, and a brighter display with up to 3000 nits brightness. Battery life improvements are expected, with the 41mm model featuring a 327 mAh battery and the 45mm model a 459 mAh battery, potentially offering 36 and 72 hours of usage, respectively. New health monitoring features, such as enhanced Loss of Pulse Detection and a breathing emergency monitor via the SpO2 sensor, are also rumored.

Pixel Buds 2a

Google is expected to introduce the Pixel Buds 2a, offering improved noise cancellation and longer battery life. The earbuds may also feature the new "Moonstone" color, aligning with the Pixel 10 series.

Strategic Implications

This event underscores Google's commitment to integrating advanced AI capabilities into its hardware, aiming to enhance user experiences and compete more effectively with industry leaders like Apple and Samsung. The introduction of the Tensor G5 processor signifies a strategic move towards greater control over hardware and software integration, potentially leading to more optimized and efficient devices.

By unveiling these new products, Google aims to solidify its position in the competitive tech landscape, offering consumers a cohesive and interconnected device ecosystem that leverages the latest advancements in AI and hardware design.