White House Launches Nationwide Campaign for Trump's 'One Big Beautiful Bill Act'

On August 7, 2025, the White House launched a nationwide campaign to promote President Donald Trump's "One Big Beautiful Bill Act" (OBBBA), a comprehensive tax-and-spending legislation signed into law on July 4, 2025. The initiative involves deploying nine Cabinet secretaries to key battleground states to advocate for the bill's benefits, aiming to bolster public support ahead of the 2026 midterm elections.

The OBBBA encompasses a wide array of tax reforms, spending initiatives, and policy changes. Key provisions include the permanent extension of individual tax rates established in 2017, an increase in the state and local tax (SALT) deduction limit to $40,000 for individuals, and a new tax deduction for qualified tip income up to $25,000 for workers earning less than $150,000. The legislation also allocates substantial funds for border security, including $46.5 billion for constructing a wall along the U.S.-Mexico border and $45 billion over four years to add 100,000 new migrant detention beds. To offset the costs of tax cuts and new spending, the bill implements significant reductions in social programs, with Medicaid facing cuts exceeding $1 trillion over the next decade and new work requirements imposed on recipients.

Despite the administration's efforts to highlight the bill's benefits, public opinion remains divided. A Pew Research poll found that 49% of Americans oppose the bill, 29% are in favor, and 21% are unsure. Similarly, a Fox News poll reported that 59% oppose the bill, while 29% support it. The administration hopes that reframing the bill around its more attractive elements will improve its public reception and boost Republican prospects for the upcoming elections.

The OBBBA has far-reaching implications for various segments of American society. The substantial cuts to Medicaid are projected to strip health insurance from approximately 11 million Americans, disproportionately affecting children, as nearly half of U.S. children are covered by Medicaid or the Children's Health Insurance Program (CHIP). These reductions are expected to exacerbate child uninsurance rates, limit access to care, and increase mortality and developmental issues among vulnerable children. States like Colorado are facing significant budget shortfalls due to the federal funding changes introduced by the OBBBA. Colorado Governor Jared Polis has called a special legislative session to address a $1 billion budget deficit, with key social programs like Medicaid, food assistance, and insurance subsidies at risk.

The OBBBA represents one of the most significant tax-and-spending overhauls in recent U.S. history. While previous administrations have enacted substantial tax reforms, the combination of extensive tax cuts with deep spending reductions in social programs sets this legislation apart. The projected addition of $3.4 trillion to the national debt over the next decade raises concerns about fiscal sustainability.

The White House's campaign underscores the administration's commitment to the OBBBA. The coming months will be crucial in determining the bill's reception among the American public and its impact on the 2026 midterm elections.