Meta Introduces "Vibes" for AI-Generated Video Content on Social Platforms

On September 25, 2025, Meta Platforms Inc. introduced "Vibes," a new feature within the Meta AI app and on meta.ai, designed to enable users to create, share, and remix short-form AI-generated videos. This initiative allows users to generate videos from scratch, utilize existing content, or remix videos from the feed by adding visuals, layering music, and adjusting styles. The content can be shared directly on the Vibes feed or cross-posted to Instagram and Facebook Stories and Reels. (about.fb.com)

The launch of Vibes is part of Meta's broader strategy to accelerate developments in artificial intelligence, following the reorganization of its AI efforts in June 2025 under the new division "Superintelligence Labs." This move aimed to centralize and enhance Meta's AI capabilities, especially after challenges with its Llama 4 open-source model and the departure of key personnel. (reuters.com)

Vibes operates as a dedicated feed within the Meta AI app and on meta.ai, offering users a platform to discover, create, and share AI-generated videos. Users can start from scratch, work with existing content, or remix videos from the feed by adding new visuals, layering music, and adjusting styles to match their preferences. Once created, these videos can be shared directly on the Vibes feed, sent via direct messages, or cross-posted to Instagram and Facebook Stories and Reels. (about.fb.com)

The introduction of Vibes comes amid a competitive landscape where other tech companies are also investing in AI-generated content. For instance, OpenAI launched "Sora," an iPhone app that allows users to generate AI-based videos of themselves in various scenarios. This trend reflects a broader industry shift towards integrating AI into content creation and social media platforms.

The proliferation of AI-generated content raises several societal concerns. Experts worry that an influx of such content could overwhelm authentic material, potentially misleading users and diminishing trust in online information. Professor Jose Marichal expressed concerns about the societal impact when the online environment is saturated with realistic but fabricated content.

The launch of Vibes has received mixed reactions. Critics, including The Daily Show, have mocked the initiative for being meaningless and exploitative, highlighting concerns about digital overload and the questionable value of such content. Comedian Michael Kosta delivered a satirical takedown that underscores these issues.

By delving into these themes, a comprehensive article can provide readers with a nuanced understanding of Meta's Vibes feature, its place within the broader AI and social media landscape, and the societal implications of this technological advancement.