Disney Launches Office of Technology Enablement to Drive AI and XR Innovation

In November 2024, The Walt Disney Company announced the formation of the Office of Technology Enablement, a new division dedicated to coordinating the integration of emerging technologies, including artificial intelligence (AI) and mixed reality (XR), across its film, television, and theme park divisions. This strategic initiative underscores Disney's commitment to leveraging advanced technologies to enhance consumer experiences and drive innovation within the entertainment industry.

The entertainment industry is undergoing a significant transformation, driven by rapid advancements in AI and XR technologies. These innovations are reshaping content creation, distribution, and consumption, compelling companies like Disney to adapt swiftly to maintain their competitive edge. By establishing the Office of Technology Enablement, Disney aims to harness these technologies to create more immersive and personalized experiences for its audiences.

Jamie Voris, previously the Chief Technology Officer (CTO) of Disney's film studio, has been appointed to lead the Office of Technology Enablement. Voris played a pivotal role in developing Disney's application for the Apple Vision Pro mixed reality device. The unit will launch with a core leadership team and is expected to expand to approximately 100 employees. The office will concentrate on rapidly evolving areas such as AI and XR, ensuring that various technological projects across Disney align with the company's broader strategic objectives. Notably, the unit will not centralize these projects but will coordinate efforts to maintain strategic coherence.

Alan Bergman, Co-Chairman of Disney Entertainment, emphasized the significance of this initiative:

"The pace and scope of the advances in AI and XR are profound and will continue to impact consumer experiences, creative endeavors, and our businesses for years to come—making it critical that Disney explore the exciting opportunities and navigate the potential risks."

Disney's proactive approach reflects a broader trend in the entertainment sector, where companies are increasingly investing in AI and XR to enhance storytelling and audience engagement. Competitors like Meta, Sony, Apple, and ByteDance are also intensifying their presence in the AR/VR market, indicating a significant shift towards immersive technologies in entertainment.

By establishing the Office of Technology Enablement, Disney is not only embracing technological innovation but also positioning itself as a leader in the responsible and strategic adoption of AI and XR in the entertainment industry.